Free articles, tools, resources, and ideas to help you start working less and creating more in your solo business.
An outline of the principles that can underpin a fresh approach to doing business and redefine work-life balance.
Al Ries and Jack Trout have taught us that marketing is the manipulation of perception, not just the promotion of product features and benefits.
Microselling is the accumulation of repeated, highly cost-effective, small gains that provide a significant overall improvement to your sales process.
The concept of pivoting in business can qualify what might otherwise be interpreted as feelings of anxiety or uncertainty.
There are influencing factors at play, largely beyond our control, impacting how our prices are perceived by potential clients.
In his bestselling book Influence - The Psychology of Persuasion, Robert B Cialdini Ph.D shares his six universal principles of persuasion.
Discover the benefits of developing a habit of focusing on what matters most at the outset of each day.
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