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Work Less<Create More

Free articles, tools, resources, and ideas to help you start working less and creating more in your solo business.

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Working Less to Create More

An outline of the principles that can underpin a fresh approach to doing business and redefine work-life balance.

Business

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Marketing

The Alpha and the Omega

Al Ries and Jack Trout have taught us that marketing is the manipulation of perception, not just the promotion of product features and benefits.

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Sales

Selling Big by Selling Small

Microselling is the accumulation of repeated, highly cost-effective, small gains that provide a significant overall improvement to your sales process.

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Business

Seeing What Works

The concept of pivoting in business can qualify what might otherwise be interpreted as feelings of anxiety or uncertainty.

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Sales

Price Factors

There are influencing factors at play, largely beyond our control, impacting how our prices are perceived by potential clients.

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Marketing

Logical vs. Foolish Consistency

In his bestselling book Influence - The Psychology of Persuasion, Robert B Cialdini Ph.D shares his six universal principles of persuasion.

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Productivity

LIFT Every Day

Discover the benefits of developing a habit of focusing on what matters most at the outset of each day.

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